Traditional Selling Systems Are Outdated and Ineffective
Prospects often view competing products as the same and tend to make purchasing decisions based on price.
Simply being polite, making small talk and an endless stream of follow-up calls & emails asking "how 'bout now" is not a sales strategy that you can count on to consistently win business.
Feature/benefit selling in this commoditized marketplace is no longer effective either.
Salespeople today must rely on a sales process more than ever before in order to demonstrate the value of their products & services and increase sales.
This can only be accomplished with a straight-forward, non-manipulative, consultative sales process designed to close every closable deal without the pressure or discomfort that will cause prospects to fight or flee.